Posts Tagged ‘eterniti motors’

The new exclusive hand-built Artemis from Eterniti Motors in London is now available to order and each car comes with the following features as standard:-

Active AWD with ABD and ASR, 8-speed semi-automatic transmission, Electronically variable map-controlled, multi-plate clutch, Auto stop-start, Air suspension with active management, Cruise control, Tyre pressure monitoring, Park assist, Bi-Xenon lights with dynamic light system, Satellite navigation/communication management, Bluetooth, Heated front seats, Adaptive seats with 18-way memory, Electrically adjustable steering column, Rain-sensing wipers, Automatically dimming mirrors, Eterniti Dynamic chassis control system and Eterniti three-year warranty.

Exclusive Exterior features: Carbon-­composite body, Carbon splitter/diffusers, Eterniti high-mount brake light, Illuminated front wing vent and rear Eterniti badge, Eterniti metallic paint range, Eterniti 23” forged alloy super-lightweight wheels, 315/25 tyres, Painted brake calipers, Eterniti grille designs and bezel, Carbon wing mirror finish, Mirror-mounted indicator repeaters, 2112mm wide body (at rear wheels), Eterniti exhaust system, Lowered suspension.

Exclusive Interior features: Eterniti full leather upholstery, Eterniti walnut, aluminium, carbon and Alcantara trimmed panels, Eterniti leather floor coverings and lambs wool rugs, Individual rear seats with multi-functions and adjustment options, Centre console with drinks chiller, Extended rear leg room, iPads with optional wireless keyboards, Wifi via iPads, Eterniti full surround-sound audio system, Universal audio interface, Leather-trimmed luggage compartment., Carbon engine panels.

Performance comes from a 600 bhp 4.8 litre twin-turbo V8 providing a top speed of around 180 mph and 0-62 mph time of 4.5 seconds.

In addition there is a wide range of exterior and interior bespoke options to further personalise each Artemis to the specific choice of the customer.

Pricing starts at £210,000 excluding taxes and the Artemis will be available in both right and left hand drive versions.

To download the Eterniti Artemis brochure in a pdf format please click here

For further details of the new and exclusive Eterniti Artemis give The Car Spy a call on ++44 1732 760699 or email

It must be difficult to come up with a name for a new car. Think about it. There you are in a room full of marketing gurus and somebody has to come up with a name that could either make or break the success of a car – no matter how good (or bad) it is. The name must translate well into other languages too. Ford came a cropper with the name Pinto years ago because it meant ‘small willy’ in most Portuguese-speaking countries. Oh dear.

The name must surely suit the car too. Who would argue that ‘Aventador’ could be used on any other car apart from the LP700-4? Or that ‘Testarossa’ just sounds like it should be the badge on a Ferrari even if you didn’t know what it meant in Italian.

Our personal favourite of all time has to be Jensen Interceptor. It was created in the 1960’s but even today the name sounds so cool and whatever car it ends up being applied to it had better be damn fast and good-looking.

And so we come to the Artemis from Eterniti Motors.

Eterniti are very much a newcomer to the world of building cars having only been set up two years ago but they have some very big plans. Their funding mainly comes from a group of Far East investors who have a clear idea of where their cars will ultimately be sold. In other words, in the fastest growing market with the biggest buying potential in the world – China.

The company’s ambitions are clear from the outset. The team behind the creation of the Artemis have references from Aston Martin, Porsche, Rolls Royce, Bentley, Ferrari, Land Rover and Jaguar sprinkled amongst their curriculum vitaes. Let’s face it, if you wanted to start building the best cars in the world you want to make sure you have the right people on board.

The Artemis is their first offering. As a name they may have carried it off since it has the necessary gravitas for a car that will cost in excess of £250,000. It is a safe choice because Artemis was the mythical daughter of Zeus who was the God of all Gods back in the day. In other words, it is not a made-up name that could have some unfortunate secondary meaning in another language on the other side of the globe. That’s a good start then.

The car itself is based on Porsche’s Cayenne which most car-buffs could spot a mile off looking through a pane of frosted glass. Ok you can buy a Cayenne for an awful lot less money but that is not the point. The company needed to hit the ground running with their first car and the Cayenne just happened to offer a decent chassis, transmission and powerplant to play around with.

With a little bit of tuning to the chassis and the 4.8 litre twin-turbo V8 the Artemis produces 600 bhp and because a certain Johnny Herbert had a hand in the development of the car it actually goes around corners without rolling over on its roof which is very good news too.

Of course it doesn’t look exactly like a Cayenne because Eterniti have removed a lot of the original panels and hand-crafted their own carbon-composite substitutes. Generally-speaking most cars are instantly recognised from their front and rear ends which give them their ‘brand identity’. At the front end of the Artemis there are shades of Jaguar and Bentley in the mesh grille designs to add a bit of ‘Britishness’ to the car. The rear end could be described as a better-looking version of the Cayenne’s backside. The wide rear wheel arches add a good deal of presence and the rear tail-lamps are a neat design that have cost the company a fortune in tooling costs but that is an insight to the company’s commitment to this project. Overall it is a design that is pleasing to the eye.

At the launch, the phrase ‘Super-SUV’ was very much part of the presentation script. The point being made was that this is a vehicle that is essentially a cross-over between a luxurious limousine and a high-performance sports car. Any buyer of the Artemis is able to create an interior that is truly bespoke to their personal choice and preferences – within reason of course. Whatever the colour choice you get a good deal of rear legroom with twin reclining rear seats, iPads that disappear into the seat backs of the front seats (very neat) plus drinks chiller and crystal glasses. There is too much more to mention but you get the gist.

Eterniti will be building their cars in London – which is good for UK plc but most of their customers are likely to be well-heeled individuals mainly from the Asian ‘tiger economies’ and mainland China. In fact they already have the dealer network in place to support the Artemis from the minute it starts to be shipped to the first customers.

The Artemis will eventually be judged on its own merits when examples become available for road-test reviews but until then it should be viewed as a bit of a practice run for those highly-qualified designers and engineers who we sincerely doubt have been employed just to produce expensive variants of mainstream products. We suspect they are already working on their next project which might have the name of another Greek Goddess but may also be a little bit more exclusive to the Eterniti brand.

For further information on the Eterniti Artemis give The Car Spy a call on 01732 760699 or email

The following is a slide show of one of the cars that was on display at the recent launch at the Eterniti headquarters in West London

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Eterniti Motors, a new luxury carmaker, makes its public debut today at the Frankfurt IAA, the world’s largest automotive motor show, and is previewing a prototype of its first product, the Hemera.

Brand Launch and Hemera Preview

When launched next year the Hemera will become the world’s first Super-SUV, providing new levels of luxury, exclusivity and performance in an SUV to create a new niche. The body of the car shown at Frankfurt closely reflects the final production version, although that will have bespoke Eterniti LED headlamps and lenses. All panels are new and made of carbon composite. The interior, which will be almost 100% unique to Eterniti, is in the final stages of prototype testing and will be revealed later in the year.

Eterniti is backed by a group of international investors and is an independent, boutique British marque, uniquely based in London, where it is establishing a hub with not only a showroom but an atelier and a build facility where bespoke vehicles can be created and hand-built on-site to any specification required. The facilities will be completed later this year, followed by further Eterniti-owned showrooms from 2012 in key overseas markets.

The business aims to help satisfy a growing demand for additional luxury and personalised specifications among wealthy car buyers, particularly in major cities, global wealth centres and emerging markets ranging from London to the Asia-Pacific region.

The company’s debut vehicle will be a first step towards becoming a fully-fledged carmaker but will fully reflect the bespoke luxury objective. The Hemera will be the first product in a space which Bentley, Maserati and Aston Martin, with the Lagonda brand, have identified for future product. It will be based on the most dynamic version of VW Group’s latest-generation large SUV platform, the best in the industry. At Eterniti it will undergo a complete chassis-up rebuild, including a new, re-packaged interior, and the light-weight carbon-composite re-skin. It will also have additional engine performance, with the 4.8-litre twin-turbo V8 engine producing over 620bhp for a top speed in excess of 180mph.

The Hemera will feature a limousine-like rear cabin, including twin electrically-reclining rear seats with heating and cooling, twin iPads with wireless keyboards, and a drinks chiller. This satisfies a specific – and currently unmet – need, particularly in Asian markets, for a car suitable for being chauffeured in as well as driving. Unlike a conventional limousine, an SUV’s relatively compact footprint and wheelbase allow it to offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars impractical.

Production will start early in 2012, with deliveries by the summer. Prices have yet to be confirmed, but will be around £150,000 for the standard vehicle. Buyers will receive a full, three-year warranty. Warranty and servicing work will be carried out on-site in London, with collect-and-return and supplemented by a ‘flying doctor’ service. Customers will have access to finance and insurance depending on the market.


Although Eterniti is basing its business case around meeting market needs, its people have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, including Aston Martin, Porsche, Bentley and Ferrari, in markets from the UK to Asia-Pacific. It has further experience in motor sport.

The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race three times, with both Jaguar and Bentley. Eterniti also has its own F1 driver, Johnny Herbert, like Macqueen victorious at Le Mans but in addition a winner of three Grands Prix during a ten-year Formula 1 career, including one for the British Stewart team. Johnny will have an active involvement in developing Eterniti vehicles as well as serving as an ambassador for the brand. Alastair and Johnny have a long association, having both graduated from the Eddie Jordan stable and then competed together at Bentley. The trim operation is headed by one of the luxury car industry’s leading interior trim specialists, who has worked closely with marques including Bentley.


Eterniti has a long-term plan. It will be opening an Asia-Pacific hub in Hong Kong in 2012, and showrooms in Tokyo and Taipei are scheduled to open by the end of the year. Representation in China will be established from 2013. The product plan includes a second Hemera derivative for 2012. Plans for another SUV and a high-performance car which could form the basis of a racing programme are currently being developed.

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