Funny how some film directors either get it dead right or dead wrong when it comes to casting the part for ‘car of the future’ for their latest mega-buck movie.
Take the car featured in Alex Proyas’s ‘I,Robot’ for instance. Audi were given a brief to provide a super-cool sports car for super-cool Will Smith and along came the RSQ. The designers at Audi quite likely had this car doodled for some time before the film but happily a bit of product placement would do wonders for the up-and-coming R8 that the world has gone gaga for today. There had to be some adjustments in the design of course because no self-respecting auto artist would include wheels on a car that was to be driven on the ‘roads’ of 2035. It seems that we will be riding along on balls instead. Hmmm.